Category: Power of Packaging


The Power of Packaging: 1987 Jinx

It’s International Women’s Day, and you don’t have to look far in the GI Joe mythos to find characterizations of strong and capable women. Scarlett, Lady Jaye, Cover Girl, and Jinx were on equal...


The Power of Packaging: 1985 Bazooka

1980s GI Joe often gets the brunt of jokes about wacky uniforms. If I had a nickel for every time a (usually online) media outlet writer made an overly precious observation comparing the toy/cartoon...