Super Joe Cross-Sell

Sadly, the Super Joe packaging did not feature a full color card back. As a result, the packaging looks comparatively cheap compared to Kenner’s Star Wars and Hasbro’s later GI Joe offerings. Even so, it’s great to see many of the team together in one image fighting their foe, Gor. Other cross-sells pictured Luminos, another of the light fighting member

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1977 Sears Wishbook: Super Joe

Super Joe wasn’t long for the world as the follow-up to the Adventure Team. He did however make it into that most treasured of tomes for kids, the Sears Wishbook. The main line figures are featured on this page, along with playsets (including the rare White Shark Hunt). Joining Joe are some other interesting toy lines of the time, including

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Super Joe Commander (1977)

Who would have thought that over thirty years after this influential milestone Joe figure hit the market that we’d still be talking about it, much less that it would give rise to the greatest and longest-lasting iteration of the venerable toy brand that began as GI Joe way back in 1964? I’m amazed myself that I can still go into

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