The Power of Packaging: Dreadnok Air Assault
Here at JAD, we love toy presentation as much as we love the products themselves. GI Joe in the 80s and 90s had some of the most eye-popping packaging for its product line. It’s no wonder that legions of kids were drawn to these things. I mean, what’s not to love here? I also have to admire Hasbro for being forthright in pointing out that “weapons do not shoot.” That doesn’t quite play the same as the modern disclaimer of “product depicted in fantasy situation.” Do kids these days need to be told that–or did the lawyers just go nuts trying to avoid a claim of false advertising?