Super Joe Cross-Sell

Sadly, the Super Joe packaging did not feature a full color card back. As a result, the packaging looks comparatively cheap compared to Kenner’s Star Wars and Hasbro’s later GI Joe offerings. Even so, it’s great to see many of the team together in one image fighting their foe, Gor. Other cross-sells pictured Luminos, another of the light fighting member

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Atomic Man Comic Ad

In my experience as a kid comic book reader, the advertisements that peppered the four-color pages of my youth fell into three important categories, each with its own unique merits. First, there are the house ads, which served the purpose of touting upcoming new comics or important events. These are interesting from a historic and marketing perspective. Second, we have

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The SHARC was one of my childhood favorites, due in no small part to the fact that it was a water vehicle. Between the SHARC and Water Mocassin, I was busy playing out Joe and Cobra battles in the pool. The summer of ’84 was legendary! Once again, the art sold the product to me. Not that the toy needed

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