The Power of Packaging: Cobra Action Pack
Can a bit of beautifully rendered package art sell a less-than-great product? Heck, yes. Check out the card art for the 1987 versions of the Cobra Action Packs, the goofy little low price point items that featured (among other gimmicks) wind-up action. Of course, the packs were often outsized and some looked just too dang goofy on the figures, but they did add some much needed action features to GI Joe figures.
The card art is fantastic, and even weirdo Raptor looks nice.