Joe Colton (2013)
Way back when I started this blog, I covered a figure actually code named GI Joe. I’m sure every kid at some point asked the question, “Which one is GI Joe?” It’s a logical question to ask, since that’s the name on every package. Of course, the generation prior to the Real American Hero era understood that GI Joe was a term used for an everyman soldier or (later) adventurer.
Larry Hama eventually addressed the question in the Marvel comic as well, revealing the old GI Joe as the precursor to the modern team concept. As a result, there really was an original GI Joe, named Joe Colton. He popped up in action figure form at the end of the Real American Hero era, and during the new sculpt 2000s series as well.
Now he’s in the GI Joe movie sequel, which is a very cool nod to the history of both the comic book series and the 80s toy line. We don’t yet know how much of a role he plays in the film, but the mere presence of the character bumps the film up quite a few notches for me.
The figure bears a very good likeness of Bruce Willis, though the figures I’ve seen in photos and in person have a bit of a goofy eye problem. Poor Joe looks cross-eyed. Other than that, the figure is very well done. Some have complained about the use of PoC Recondo as a base, but I’m not bothered by it. At least they managed to address the original figure’s weird neck. Unlike Recondo, Joe Colton can lift his head and isn’t stuck staring at his shoes.
While I’ve been generally impressed with the Retaliation figures’ action features, especially the zip-lines, the firing cannon included with Joe is quite hilariously large. This thing puts every Battle Corps missile launcher to shame. It’s not without a cool element, however, as the rip-cord powered rapid fire feature is admittedly pretty fun. You just have to police up the four missiles afterward.