The Power of Packaging: Secret of the Mummy’s Tomb
Mummies and GI Joe go way back–all the way to the 70s. As a kid just barely aware of the large scale Joes that predated my childhood Real American Heros, I was somehow aware of the original search for the mummy set. Maybe it was the Peter Pan book and record. As an adult collector, I think that set perfectly encapsulates what makes the Adventure Team concept interesting to me. Joe can be a malleable enough brand to work well in an explorer role.
This modern 12 inch set places Joe in a more threatening mummy situation. Just look at the painting on the back of the box. That’s one mean-looking (if still out-of-scale) dessicated dude facing him down. And Joe is quite swoll compared to his 70s counterpart. “Pharaoh, do you even lift?”
Here’s trivia. One of the gems is a repaint from Hasbro’s forbidden bridge game
The only energy they’re getting from that dude is if they use him for fossil fuel.
That looks like something Simon Bisley would paint. Very cool.