Sgt. Rock (1982 Remco)

Imagine a time when a few toy lines were so popular that other manufacturers created product not only to capitalize on the popularity of superstar toys, but also advertised them as being compatible with their competitors. Remco was very good at adapting existing properties into lines that could “work with” other popular series.  Sgt. Rock was a prime choice to

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Shark (The Bad Guys)

How do you know when your toy line is a big success? When other companies scramble to catch some of your lightning in a bottle of their own. Sometimes it’s successful, sometimes it isn’t. Remco’s Sgt. Rock line, based on the long-running DC war comic, sought to capitalize on Hasbro’s smallĀ  scaled GI Joe relaunch. The company even went as

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Move Out!

I found this Remco Sgt. Rock ad inside the final issue of Brave and the Bold from 1983. I recall these and Remco’s Warlord being more prevalent than Joe ads, but maybe I just had more DC comics back then. The illustrations look much more impressive than the actual toys were, thanks to the amazing Joe Kubert.

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