Super Joe in the Sears Wishbook
Super Joe just doesn’t get enough attention in my opinion. I find its designs and sci-fi aspects interesting and colorful. The differently colored uniform variations bring to mind the original Trek outfits, and I dig the unique 70s sci-fi vibe, all the way down to the funky package art.
SJ appeared in a few Christmas catalog entries during its short time on shelves, and Sears in particular gave the toys a good amount of exposure. Here we have the Avenger Pursuit Craft spotlighted, with other accessory sets that include outfits and the Rocket Command Center. The Avenger even gets the “Sears Best” designation. Way to go, Joe!