Captivating Cover: Marvel Issue 25
35 years ago today, this issue hit spinner racks. It quickly became a touchstone in my GI Joe collecting, and was one of the first issues that sold me on a ton of toys all at once. The issue featured the first full exposure to Zartan and his Dreadnoks, as well as Firefly and Wild Weasel. On the Joe side, Deep Six, Cutter, Mutt, and Tripwire debut. For vehicles, we get the Water Mocassin, Zartan’s Chameleon, and the SHARC. As soon as I read this issue, I needed to get to the toy store ASAP.
There was a synergy of toy and comic books in the mid-80s that doubtful we’ll ever see again, and as I’ve said here before, Hasbro’s marketing strategy was downright diabolical. Hit with a one-two-three-four punch of comic/cartoon/TV ad/packaging of world-building, kids like me were easy marks. Look at that cover and tell me we’re not looking at the absolute height of multi-media toy cross-promotion. Damn, it oughta been illegal!
And here I am, thirty-five years later, waxing Hasbro’s car on the daily.