1991 JC Penney Catalog
If you peruse the Christmas catalogs of the early to mid 80s, you’ll get a good picture of the extent of the GI Joe brand’s popularity at the time. Unfortunately, Joe’s golden years were fading in the eyes of catalog distributors as the 90s rolled around. Check out this page from JC Penney’s 1991 book. GI Joe is represented by a lone vehicle, although it is the impressively huge General and Locust. Wait a tic–wasn’t the General a 1990 release? Man, Joe goes out of the catalogs with a whimper. Also note: horror of horrors! Next to the General are two of Lanard’s CORPS! toys. Double horrors–the General is manned (aside from its Joe driver) by CORPS! team members. To tell the truth, I don’t mind. I’m a Lanard fan too. It’s just weird seeing them mixed together in a catalog.
On a positive note for me, I always thought those super-size Toy Biz Marvel figures on this page were pretty nifty.