The Power of (Restored) Packaging: Big Jim’s Zorak
The Big Jim series from Mattel is endlessly interesting to me. What started out in in the 70s as a toyline in a pure adventure/sports vein morphed into a spy series full of crazy characters (with some package art provided by Jack Kirby!) and continued well into the 80s with heavy sci-fi elements. If you dig into its history, you’ll find all sorts of amazing toys. I’m particularly fond of the painted packages.
Zorak, one of the villains of the PACK series, featured changing faces. Joe fans know all about hooded guys who change their countenance, and Masters of the Universe collectors will recognize the rotating face gimmick.
I imagine if Mattel ever decided to bring back Big Jim and his PACK, they’d probably need to be creative with the name, since it’s also the name of a famous Hanna Barbera character.