The Power of Packaging: Palitoy Atomic Man
Aside from a starkly decorated Sears exclusive, Hasbro’s Atomic Man didn’t get the benefit of a coffin box. Instead, like other later line releases, he was packaged on a blister card. Granted, he got a nice pose out of the deal, but the fully painted box of old was surely missed. The UK got a throwback of sorts with its release of Atomic Man. Not only was the package different, but the figure had some upgrades as well, such as an atomic heart pacemaker and fuzzy hair. Groovy! If you’d like to read more about it, check out the wonderful vintage3djoes coverage of the US version of Mike Power, including some interesting rarities.