The Power of Packaging: 1982 Short-Fuze
If there’s one thing that the ARAH line got right from the get-go, it was the figures’ packaging. From the bold design elements to the focus on the specialty and personality of each character, the success story of the marketing arm of the series was laid. While the figures themselves improved from year to year in those first few assortments, the only major changes to the packaging included the switch to the code names being more prominent.
You can’t mistake Short-Fuze for any other figure thanks to a striking painting that shows the man and his weaponry in action. These early card images to me echo the evocative illustrations of the 60s and 70s Joe packaging. It’s easy to see why kids took to the toys so quickly. Of course the one-two-three combo of toy, comic book, and TV adverts didn’t hurt either.