Big Jim’s PACK: Comic Ad

In 1973, while the GI Joe line was well into its Adventure Team period, competitor Mattel introduced Big Jim, a less militaristic adventure and sports based 10 inch figure, as an alternative. Unlike Joe, Big Jim from its beginnings incorporated action features into the figures. The toys’ biceps bulged when arms bent at the elbows. In 1975, Big Jim’s image

Read more