Big Jim’s PACK: Comic Ad

In 1973, while the GI Joe line was well into its Adventure Team period, competitor Mattel introduced Big Jim, a less militaristic adventure and sports based 10 inch figure, as an alternative. Unlike Joe, Big Jim from its beginnings incorporated action features into the figures. The toys’ biceps bulged when arms bent at the elbows. In 1975, Big Jim’s image

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Move Out!

I found this Remco Sgt. Rock ad inside the final issue of Brave and the Bold from 1983. I recall these and Remco’s Warlord being more prevalent than Joe ads, but maybe I just had more DC comics back then. The illustrations look much more impressive than the actual toys were, thanks to the amazing Joe Kubert.

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