GI Joe Extreme Comic Ad
The Real American Hero series had the distinction of being the first comic book advertised on television. It was also Hasbro’s creative way of marketing its relaunched toyline without having to stick to the regulations of the day regarding animation and toys. Have we mentioned here how effective the 80s Joe marketing was? Why else would we still be talking about it?
In 1996, the GI Joe Exteme series, produced by Dark Horse Comics, carried on the tradition of Joe comic ads on TV. Unlike the 80s commercials, the animation in this spot comes from the animated series. I actually enjoyed both the Extreme comic and ‘toon when I re-visited them not too long ago. As for the toys, well–that’s a story for another day.