1984 True Value Catalog Page
In the days before Cyber Monday, there was…um, Catalog Whatever Day. 80s and 90s kids probably remember the big three Christmas catalogs from Wards, Sears and JC Penney, but do you recall the lesser known holiday toy tomes? This one comes to us courtesy of Joe bud Flag Points Dave, and it’s a great flashback to the days when Joes (and other toys) could be found at hardware stores. Looking at this ad, I can almost hear the sonorous voice of Pat Summerall.
The Joe product in this shot remind me of the 1983 line pamphlet’s rocky terrain. I wonder if the designers were inspired by the official Hasbro marketing material. I don’t have any hardware store memories of GI Joes in my area, but I do recall a Handy Dan hardware store that inexplicably still had an Oscar Goldman doll sitting on its shelves when it went out of business in the late 80s. Amazing.