1983 Sears Wishbook Miscellanea
I just can’t get off the Christmas Catalog kick. There’s so much cool stuff to pore over. Now I remember why I spent so many hours staring at this stuff as a kid. Tonight we forego the usual toys to check out the miscellaneous items that were released early in the 80s line’s launch. From toothbrushes to ride-ons, there’s something for everyone here. I think the success of Star Wars merchandising is to blame for the sheer amount of non-toy Joe product.
This type of merchandise shows how a powerful brand was a cash cow in more ways than one back in the day. Star Wars certainly pulls that off today. But, Hasbro had to make a lot of money with all this licensed swag. And, they likely reinvested that money into the line to keep it expanding each year.
”Amazing detail of the 3 models in the color catalog photo. They look so real.”
Absolutely love the tootbrush holder.I have a “power wheels” Joe RAM cycle for little kids in my basement.I wonder how rare some og=f this stuff is. This is my first time seeing alot of it. Great Post Rob!!!
I’m telling everyone: that Cobra Battle Game is FUN! If you spot one for cheap, don’t hesitate to pick it up. And I think I need that toothbrush holder!
Love!!!!
The biggest thing here is that mug and bowl…. I had that back at that time. No idea what happened to the bowl, and the mug ended up in a lot of “non toy” stuff I sold not too long ago.
I should have kept the mug.
Hindsight….
I love the ride ons. Drooled over that sled in the catalog.