1976 JC Penney Christmas Catalog
This spread from the 1976 JC Penney Christmas catalog is chock full of mid-70s action figure goodness. The final Joes before the advent of Super Joe (including Bullet Man and the Intruders) are offered alongside Big Jim’s foray into the world of super adventure. It was a year of transition, to be sure. Just a while later, a galaxy far, far away would come to dominate kids’ wish lists.