The Power of Packaging: Snow Job (1983)

I can’t believe I’ve been so remiss to not yet share the card art for Snow Job. He’s one of my (many) faves from 1983, and one of the reasons why I got hooked on Joes that year. I don’t think I need to do much more gabbing at this point; I’ll just let the images speak for themselves. Although I do want to point out this is the first package image of what would become known as the Sunbow Rifle–the XMLR-3A laser rifle. 


  • I like the wire connecting his gun to some unknown power source. I wonder if that was ever part of the figure or never made it beyond the artwork.

  • ”Snow Job, along with the Polar Battle Bear Skimobile ,introduced in Marvel Comics G.I.Joe issue #11,made him very interesting to the early line ,during 1983.”

  • Look at that pose! Pure action, maybe with a dash of James Bond. When I got Snow Job, I pretty much always had him skiing into battle crouched with his laser rifle like this. Didn’t matter if it wasn’t snowing.

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