The Power of Packaging: Action Force Cobra Commander

Palitoy’s Action Force packaging is interesting in its straightforward design. There’s no explosion, character art or extraneous copy, just bold color and text. It’s basic and effective. When the line began to incorporate the US Joe concepts like Cobra and o-ring figure designs, small additions were made to the cards. The Commander’s card features a unique Cobra logo design, as well as a sticker calling out the updated articulation of the figure. 

I want that Cobra logo on a t-shirt, by the way.

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