The Power of Packaging: 1985 Bazooka
1980s GI Joe often gets the brunt of jokes about wacky uniforms. If I had a nickel for every time a (usually online) media outlet writer made an overly precious observation comparing the toy/cartoon cast to the Village People, I’d have a pretty hefty piggy bank. Yes—haha—the GI Joe team had several colorful characters within the ranks, and 1985 was a big year for odd ducks.
I hate to go back to this well every time we feature a TPOP entry, but there’s no way around the fact that the character art on packaging was superb. From the rendering to the pose and even lighting, the subjects explode right off the cardboard—even the offbeat guys and gals were compelling. What a brilliant ploy to convince kids to collect them all.