The Power of Packaging: 1982 9-Back
Here’s the earliest Real American Hero cardback, featuring just nine figures in the cross-sell art. It’s amazing to look back on something like this, and imagine a kid in 1982 turning it over to see the other original members of the revamped, smaller GI Joe toys. I don’t recall if my first carded 1982 figure, Flash, had a nine or eleven back package. Either way, I was hooked by the marketing from that day forward.