Shark (The Bad Guys)

How do you know when your toy line is a big success? When other companies scramble to catch some of your lightning in a bottle of their own. Sometimes it’s successful, sometimes it isn’t. Remco’s Sgt. Rock line, based on the long-running DC war comic, sought to capitalize on Hasbro’s smallĀ  scaled GI Joe relaunch. The company even went as

Read more

Ogre (2015 Lanard CORPS!)

The latest refresh of Lanard’s CORPS action figure line was a pleasant surprise. Introducing a new storyline depicting the conflict between the CORPS! and villainous group The Curse, the set has also given us newly sculpted figures and two female characters. As usual however, are a group of repainted older releases. Ogre’s mold has been used several times in the

Read more

Big Jim’s PACK: Comic Ad

In 1973, while the GI Joe line was well into its Adventure Team period, competitor Mattel introduced Big Jim, a less militaristic adventure and sports based 10 inch figure, as an alternative. Unlike Joe, Big Jim from its beginnings incorporated action features into the figures. The toys’ biceps bulged when arms bent at the elbows. In 1975, Big Jim’s image

Read more

1984 Eaton’s Catalog A-Team

We’re going off the rails tonight, but it’s still tangentially Joe related–in my eyes, at least. I’m fascinated by the myriad me-too military toy lines that arose in the early 80s after GI Joe’s relaunch broke into the big time. Sure, Hasbro cribbed the o-ring and rivet format from Mego/Takara (and Hasbro itself by proxy if you want to get

Read more

Reptile (1994 Mortal Kombat)

It’s easy to forget the the Street Fighter sub-line was actually branded as part of the GI Joe line. Considering that the popular fighting game characters simply jumped into Joe’s universe unchanged, the confusion is warranted. Hasbro was obviously a bit sheepish about connecting the two as well, since the packages minimized the Real American Hero’s logo. They weren’t shy

Read more
1 5 6 7 8 9 10