Mercenary (Code Name: Major Bludd)
If I needed to sum up what makes Major Bludd a great GI Joe villain with one word, it would be character. With the first year Cobra troops being nameless, faceless minions, the organization needed an injection of personality in its second outing. Major Bludd, as one of the major Cobra-associated agents of 1983, added some variety to the bad guys’ battlefield presence.
The early named Cobra figures were all about character. Bludd sports a Fu Manchu ‘stache, eye patch, unique helmet, and bulletproof vest adorned with multiple dogtags. Add in the armored appendage and rocket pistol and you’ve got the makings of a classic 80s baddie. Simultaneously over the top and menacing in look and characterization, it’s no wonder that his badness imprinted on so many kids’ minds.
Major Bludd was a seriously conniving fellow in the Marvel comics, and somewhat less so in the Sunbow cartoon. It was no question that his animated loyalties lay with Cobra Commander, though Destro held him in disdain within both media storylines. Where Destro maintained some sense of honor, Bludd is ultimately loyal to money and who pays him. He is a mercenary after all.
Bludd’s figure struck a menacing chord for its day, and though I like the black armor, I would have been happy to see this mold repainted in the animated color scheme. Alas it will most likely be up to customizers, unless Hasbro sees fit to reissue the Joes along the lines of the upcoming Star Wars Retro series. One can dream.