The Power of Packaging: Action Man High Rescue

I’ve long thought that the Adventure Team’s chest winch accessory was one of the most irresponsibly designed pieces of equipment in the team’s history. It’s a debilitating back injury waiting to happen. When you strap this sucker on, you might as well have the work comp doc on standby. I mean, we wouldn’t see something this kind of egregious disregard for

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The Power of Packaging: Action Force Cobra Commander

Palitoy’s Action Force packaging is interesting in its straightforward design. There’s no explosion, character art or extraneous copy, just bold color and text. It’s basic and effective. When the line began to incorporate the US Joe concepts like Cobra and o-ring figure designs, small additions were made to the cards. The Commander’s card features a unique Cobra logo design, as

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