1984 True Value Catalog Page

In the days before Cyber Monday, there was…um, Catalog Whatever Day. 80s and 90s kids probably remember the big three Christmas catalogs from Wards, Sears and JC Penney, but do you recall the lesser known holiday toy tomes? This one comes to us courtesy of Joe bud Flag Points Dave, and it’s a great flashback to the days when Joes

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1982 JC Penney Christmas Catalog: GI Joe

Here’s the first offering of the Real American Hero line in the JC Penney Christmas Catalog. I find these catalog shots fascinating for several reasons: the often missing or incorrectly assembled vehicles, custom made diorama elements, and non-Hasbro accessories. This setup looks quite hastily assembled in comparison to later gorgeous displays featured in 1983 and 1984. First off, the GI

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Escape From Doom!

This promotional catalog from 1990 features the Micro figures and vehicles prominently on its cover. This is one of the most interesting diorama shots from the various GI Joe catalogs, not only because of its atmosphere, but also its scale. Those are some tiny figures, vehicles and buildings. An interesting take on the usual “small” GI Joes, to be sure.

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