1991 JC Penney Catalog

If you peruse the Christmas catalogs of the early to mid 80s, you’ll get a good picture of the extent of the GI Joe brand’s popularity at the time. Unfortunately, Joe’s golden years were fading in the eyes of catalog distributors as the 90s rolled around. Check out this page from JC Penney’s 1991 book. GI Joe is represented by

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1977 Sears Wishbook: Super Joe

Super Joe wasn’t long for the world as the follow-up to the Adventure Team. He did however make it into that most treasured of tomes for kids, the Sears Wishbook. The main line figures are featured on this page, along with playsets (including the rare White Shark Hunt). Joining Joe are some other interesting toy lines of the time, including

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VR Troopers Catalog Page

In the 90s, I was back into collecting toys, and buying all the latest issues of Tomart’s and Lee’s to check out the latest releases. Both frequently published bits of Toy Fair catalogs each season. I’m amazed that I missed the fact Kenner re-purposed the Firebat for its VR Troopers toy line. Then again, I wasn’t exactly impressed by yet

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