Adventure Team in 1971 Product Catalog

I enjoy toy catalogs. Whether Christmas fare, local circular ads or highly specific retailer and Toy Fair presentations, it all hits me in the right place.

The Hasbro internal catalogs have always featured some of the best layout of product as well as (inadvertently) spotlighting interesting pre-production samples of well-known sets.

For the Adventure Team’s second year, the catalog highlights its members right up front, as well it should be. The figures were the stars after all, and continue to be an iconic reminder of how Joe could be a malleable property when given the proper direction.


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