1985 GI Joe Product Catalog – Part 1
Since we’re beginning the fourth year of the blog, I thought it appropriate to cover the fourth year catalog of the Real American Hero era. Some fans consider 1985 the high water mark of the time, with an articulation improvement in the form of the ball joined neck, and a major expansion not only of the Joe team, but of the forces of Cobra as well.
The new team members are front and center on the catalog’s cover, in a pose reflective of the Sunbow animated series. It’s an epic “Yo Joe!” for the ages. I only have to wonder how long it took the Army Corps of Engineers to hew a GI Joe logo from the mountainside in the background. An interesting element of the group shot is the late-to-the-party presence of Barbecue. The poor guy looks like an overly concerned uncle at a family reunion, trying to rush in to say something to the cameraman. Maybe he just felt like being different, although I’d expect that more from a weirdo like Airtight.
The first page of the catalog focuses on the figures. Unfortunately, the shot is even smaller than in the 1984 version. It’s a real wide angle shot, and features previous figures as well as new offerings. The happy, generic blue sky desert of 1984 is replaced by a quite ominous setting that looks like something out of a sci-fi landscape. Does the Joe team notice the huge cracks on the ground they’re standing on? Yikes. Finally, the third battle gear set gets a little feature to the side. Interestingly, our looks like the weapons are photographed on a hand made display that recalls the salesman samples of old.
Stay tuned tomorrow for the next few pages of the catalog, featuring the first vehicles of the year.